All movies need a good story – but it also needs an audience! Audiences now discover films through instagram reels, youtube trailers, social media, google searches and communities. This is why digital marketing for films has become an important part of modern film marketing. Today, learning how to promote a movie online is essential for any independent filmmaker or production team wanting to reach a wider audience.If you want to build maximum buzz before the release, knowing how to promote a movie online using social media teasers and trailers will make a huge difference.”
Get People Interested Pre-Release
It is never too early to promote a movie to its audience.
Character teasers
First look announcements
BTS videos
Posters
Short videos
To build buzz, your content should be minimal, as people love to have something to look forward to!
Digital Marketing for Films: Use Social Media To Build Buzz
Platforms like Facebook, Instagram and Youtube means the film can connect directly with the audience. Social media is one of the most important parts of digital marketing for films, helping filmmakers build awareness and connect with audiences.
You can use them to market your film using the following ideas:
Trailer / shorts
Character/actor/director interviews
Poster
BTS videos
Count down posters/Reels
Audience reactions
Don’t post just for the sake of it, give the audience a reason to watch, comment and share.
Make Your Trailer Count: How To Promote A Movie Online
Give your trailer the best start online.
Make short/social feeds or reels for facebook and instagram, longer versions for youtube.
Make sure it’s the first few seconds that grab your audience!
Make It Searchable Through Search Engines
Search engines help audiences find films.
People might search for:
Movie Trailer
Release date
Who is in the cast and crew
Where to watch a film
What film is this?
Upcoming movies
A handful of search engine friendly content around each of these topics can help audiences discover films.
If you need help marketing your film on the internet, I offer video marketing, search engine and social media digital marketing for films as well as growing audiences.
Use Ad Campaigns
While having a growing audience is brilliant, you might need to reach niche groups quickly through paid ads.
Meta and Google ads campaigns can market trailers, films or ticket sales with targeting options including location, age, interests and previous interaction with an ad.
Engage Your Audience
Audience participation will help audiences to remember the film!
Ask them to:
Share the trailer, Reel, posts around the film
Share the posters
Comment on trailers
Share campaign hashtags
Share their reactions with others
Audience engagement can help you turn a film’s promotion into an online conversation.
Keep Your Style And Tone Consistent
across Facebook, Instagram, Trailer content, websites posters etc.
Make sure they all feature the same identity.
A planning content can help!
In Conclusion
How to promote a movie online is about getting the right content to the right person, at the right time.
Social media, content marketing, search engine and ad campaigns combined can generate the awareness needed to engage and reach audiences.
Social media management services can help a production company promote a film pre and post release.